Content Marketing Specialist

Location: Manhattan, New York City (Hybrid)

About Healthee

Healthee is revolutionizing healthcare navigation through a unified, AI-powered platform that helps employees make smarter decisions about their care, benefits, and pharmacy options. Our mission is to make access to a healthier life effortless, and we’d love for you to join us in transforming how people engage with their health and their future.

About the Role

We’re looking for a full-time Content Marketing Specialist to join our growing Content Team. This role is ideal for a strategic writer and content marketer who can plan, produce, and manage high-quality content across our core channels: blog and CMS, video, social media, and executive thought leadership.

You’ll own our blog calendar, ship consistent long-form content with strong SEO fundamentals, manage CMS publishing workflows, produce short- and long-form video content in-house and in collaboration with freelancers, and support social content that builds awareness and engagement. You’ll also drive thought leadership by partnering with internal experts to draft bylines and articles that advance our point of view in the market.

Key Responsibilities

• Own the blog editorial calendar. Plan topics, draft outlines, write and edit articles, implement research from our SEO experts, and coordinate reviews with subject matter experts
• Manage CMS workflows. Build new webpages in WordPress, format content, set metadata, optimize from SEO research, ensure accessibility, and maintain content hygiene
• Create and manage video content. Draft scripts, manage basic filming, edit clips, add captions and thumbnails, and publish across web and social
• Support the creation of social media content. Create copy and assets, schedule posts, repurpose content across channels, and monitor performance
• Develop thought leadership articles and bylines with internal leaders. Research, interview, draft, and refine content to a strong, clear point of view
• Maintain a consistent brand voice and quality bar across formats while tailoring content to channel strengths and audience needs
• Track and report on content performance. Use analytics to recommend optimizations and inform future topics
• Partner cross-functionally with Design, Growth Marketing, and Product Marketing to source insights, review content, and ensure accuracy

Qualifications

• 2–3 years of experience in content marketing, journalism, or communications — ideally in B2B, health tech, or SaaS
• Exceptional writing and editing skills with the ability to translate complex topics into clear, useful content
• Hands-on experience managing a CMS and publishing workflows (WordPress experience is a plus)
• Working knowledge of SEO basics, on-page optimization, and content structuring for readability
• Proven ability to manage projects, hit deadlines, and juggle multiple workstreams
• Familiarity with common marketing and project management tools such as Notion, Google Workspace, and Veed or Premiere Pro

Nice to Haves

• PR support: press release drafting, award and speaking submissions, and executive ghostwriting
• Design skills in Figma or Adobe Creative Suite for asset creation
• Video editing experience in Premiere Pro
• Ad copywriting for paid social and display

What Sets You Apart

• Experience producing video series, webinars, or interview-based content and repurposing into blog and social formats
• Portfolio with blog articles, thought leadership pieces, and video examples
• Background in healthcare, insurance, or employee benefits

Why Join Healthee

• Be part of a mission-driven team transforming the way people access and understand healthcare
• Own a high-impact role across our top content channels
• Comprehensive total compensation that includes equity and health benefits
• Hybrid work schedule with at least 2–3 days per week in our Manhattan HQ
• Meaningful opportunities for career growth in a fast-paced, growing startup

Healthee is an equal opportunity employer committed to building a diverse and inclusive team.

Why Join Healthee

• Be part of a mission-driven team transforming the way people access and understand healthcare
• Own a high-impact role that connects marketing, client success, and sales strategies
• Comprehensive total compensation that includes equity and health benefits
• Hybrid work schedule with at least 2–3 days per week in our Manhattan HQ
• Meaningful opportunities for career growth in a fast-paced, growing startup

Healthee is an equal opportunity employer committed to building a diverse and inclusive team.

Salary:

For New York City-based hires only: Compensation Range: $80k-$85k base salary, commensurate with experience, subject to standard withholding and applicable taxes. Compensation ranges for candidates in locations outside of New York City may differ based on the cost of labor and such additional factors for such other locations.